Yup, it hasn’t been the best year for the Red Sox. This is no secret to any Boston fan. We long for the days when we are seven up on the Yanks heading down the homestretch, but this year is not going to be one of those years. Plagued by injuries and some “hot” competition, this is not the Sox’s year. Sure, the folks who make their money on the Red Sox’s being a contender are surely feeling some pain this year. But it won’t be forever. A reporter called me yesterday and asked if we would be more cautious to advertise on a sports radio or TV station next season because of how this season looks to be playing out? I paused for a minute and gave it a thought. Being married to one of Boston’s most optimistic Red Sox fans for over 20 years, I knew exactly what to tell her and I was able to say so with gusto. Every year is a new year for the Boston Red Sox. Every year brings a new season of hope and prosperity. I guess you can equate it to having a baby. It hurts so much while you’re giving birth and then when it is over, you do it again because you have forgotten about all the pain the first … and second time.

We are Boston folks and we live in the sea of hope among our sports teams. It’s all part of the fun.

Read the article as it appeared in the Boston Herald http://ow.ly/2hJxk

This is a correspondence between two people at an ad agency…

Hi
I opened the screen door yesterday and my cat got out and has been missing since then so I was wondering if you are not to busy you could make a poster for me. It has to be A4 and I will photocopy it and put it around my suburb this afternoon.

This is the only photo of her I have she answers to the name Missy and is black and white and about 8 months old. missing on Harper street and my phone number.
Thanks Shan.

From: David Thorne
Date: Monday 21 June 2010 9.26am
To: Shannon Walkley
Subject: Re: Poster

Dear Shannon,
That is shocking news. Luckily I was sitting down when I read your email and not half way up a ladder or tree. How are you holding up? I am surprised you managed to attend work at all what with thinking about Missy out there cold, frightened and alone… possibly lying on the side of the road, her back legs squashed by a vehicle, calling out “Shannon, where are you?”
Although I have two clients expecting completed work this afternoon, I will, of course, drop everything and do whatever it takes to facilitate the speedy return of Missy.
Regards, David.

From: Shannon Walkley
Date: Monday 21 June 2010 9.37am
To: David Thorne
Subject: Re: Re: Poster

yeah ok thanks. I know you dont like cats but I am really worried about mine. I have to leave at 1pm today.

From: David Thorne
Date: Monday 21 June 2010 10.17am
To: Shannon Walkley
Subject: Re: Re: Re: Poster

Dear Shannon,
I never said I don’t like cats. Once, having been invited to a party, I went clothes shopping beforehand and bought a pair of expensive G-Star boots. They were two sizes too small but I wanted them so badly I figured I could just wear them without socks and cut my toenails very short. As the party was only a few blocks from my place, I decided to walk. After the first block, I lost all feeling in my feet. Arriving at the party, I stumbled into a guy named Steven, spilling Malibu & coke onto his white Wham ‘Choose Life’ t-shirt, and he punched me. An hour or so after the incident, Steven sat down in a chair already occupied by a cat. The surprised cat clawed and snarled causing Steven to leap out of the chair, slip on a rug and strike his forehead onto the corner of a speaker; resulting in a two inch open gash. In its shock, the cat also defecated, leaving Steven with a foul stain down the back of his beige cargo pants. I liked that cat.
Attached poster as requested.
Regards, David.

From: Shannon Walkley
Date: Monday 21 June 2010 10.24am
To: David Thorne
Subject: Re: Re: Re: Re: Poster

yeah thats not what I was looking for at all. it looks like a movie and how come the photo of Missy is so small?

From: David Thorne
Date: Monday 21 June 2010 10.28am
To: Shannon Walkley
Subject: Re: Re: Re: Re: Re: Poster

Dear Shannon,
It’s a design thing. The cat is lost in the negative space.
Regards, David.

From: Shannon Walkley
Date: Monday 21 June 2010 10.33am
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Poster

Thats just stupid. Can you do it properly please? I am extremely emotional over this and was up all night in tears. you seem to think it is funny. Can you make the photo bigger please and fix the text and do it in colour please. Thanks.

From: David Thorne
Date: Monday 21 June 2010 10.46am
To: Shannon Walkley
Subject: Re: Re: Re: Re: Re: Re: Re: Poster

Dear Shannon,
Having worked with designers for a few years now, I would have assumed you understood, despite our vague suggestions otherwise, we do not welcome constructive criticism. I don’t come downstairs and tell you how to send text messages, log onto Facebook and look out of the window. I am willing to overlook this faux pas due to you no doubt being preoccupied with thoughts of Missy attempting to make her way home across busy intersections or being trapped in a drain as it slowly fills with water. I spent three days down a well once but that was just for fun.
I have amended and attached the poster as per your instructions.
Regards, David.

From: Shannon Walkley
Date: Monday 21 June 2010 10.59am
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Poster

This is worse than the other one. can you make it so it shows the whole photo of Missy and delete the stupid text that says missing missy off it? I just want it to say Lost.

From: David Thorne
Date: Monday 21 June 2010 11.14am
To: Shannon Walkley
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Poster

From: Shannon Walkley
Date: Monday 21 June 2010 11.21am
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Poster

yeah can you do the poster or not? I just want a photo and the word lost and the telephone number and when and where she was lost and her name. Not like a movie poster or anything stupid. I have to leave early today. If it was your cat I would help you. Thanks.

From: David Thorne
Date: Monday 21 June 2010 11.32am
To: Shannon Walkley
Subject: Awww

Dear Shannon,
I don’t have a cat. I once agreed to look after a friend’s cat for a week but after he dropped it off at my apartment and explained the concept of kitty litter, I kept the cat in a closed cardboard box in the shed and forgot about it. If I wanted to feed something and clean faeces, I wouldn’t have put my mother in that home after her stroke. A week later, when my friend came to collect his cat, I pretended that I was not home and mailed the box to him. Apparently I failed to put enough stamps on the package and he had to collect it from the post office and pay eighteen dollars. He still goes on about that sometimes, people need to learn to let go.
I have attached the amended version of your poster as per your detailed instructions.
Regards, David.

From: Shannon Walkley
Date: Monday 21 June 2010 11.47am
To: David Thorne
Subject: Re: Awww

Thats not my cat. where did you get that picture from? That cat is orange.. I gave you a photo of my cat.

From: David Thorne
Date: Monday 21 June 2010 11.58am
To: Shannon Walkley
Subject: Re: Re: Awww

I know, but that one is cute. As Missy has quite possibly met any one of several violent ends, it is possible you might get a better cat out of this. If anybody calls and says “I haven’t seen your orange cat but I did find a black and white one with its hind legs run over by a car, do you want it?” you can politely decline and save yourself a costly veterinarian bill.

I knew someone who had a basset hound that had its hind legs removed after an accident and it had to walk around with one of those little buggies with wheels. If it had been my dog I would have asked for all its legs to be removed and replaced with wheels and had a remote control installed. I could charge neighbourhood kids for rides and enter it in races. If I did the same with a horse I could drive it to work. I would call it Steven.

Regards, David.

From: Shannon Walkley
Date: Monday 21 June 2010 12.07pm
To: David Thorne
Subject: Re: Re: Re: Awww

Please just use the photo I gave you.

From: David Thorne
Date: Monday 21 June 2010 12.22pm
To: Shannon Walkley
Subject: Re: Re: Re: Re: Awww

From: Shannon Walkley
Date: Monday 21 June 2010 12.34pm
To: David Thorne
Subject: Re: Re: Re: Re: Re: Awww

I didnt say there was a reward. I dont have $2000 dollars. What did you even put that there for? Apart from that it is perfect can you please remove the reward bit. Thanks Shan.

From: David Thorne
Date: Monday 21 June 2010 12.42pm
To: Shannon Walkley
Subject: Re: Re: Re: Re: Re: Re: Awww

From: Shannon Walkley
Date: Monday 21 June 2010 12.51pm
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Re: Awww

Can you just please take the reward bit off altogether? I have to leave in ten minutes and I still have to make photocopies of it.

From: David Thorne
Date: Monday 21 June 2010 12.56pm
To: Shannon Walkley
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Awww

From: Shannon Walkley
Date: Monday 21 June 2010 1.03pm
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Awww

Fine. That will have to do.

Imagine if a store did not refresh its front window for two years! Most likely the merchandise would be out of date. The people passing by the store would not take a second look because they have seen the same merchandise so many times and the merchandise would probably look worn out. You would question if this company even cared. A store could not stay in business if they counted on their window to attract customers to their store if they did not refresh their window for two years!

The other day, I had a client look at me like I had two heads when I suggested they consider developing a new home page. “Are you kidding? Our website is only two years old,” he said. There are many more important things we need to do… like coming up with ways to bring in new clients… That’s much more important than a new home page”.
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