Archive for July, 2009

Innovation and Social Marketing Today

Friday, July 31st, 2009

My teenage daughters introduced me to FitFlops a few weeks ago, footwear that offers “a workout while you walk,” and I already have pairs in two colors. A good-looking shoe that tones my legs while I work, run errands, and go about my daily business? Count me in!

FitFlop footwear, developed in London for both men and women, supposedly improves posture, reduces lower back pain, and firms up leg muscles. There’s lots of technical jargon on the company’s website to support these promises (as well as tons of pictures of great legs) but are the promises really true? I don’t know, but the shoes don’t look bad on my feet, and if nothing else, I feel like it’s helping me stay in shape.

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Social Media Marketing Opportunities… or not.

Tuesday, July 7th, 2009

My name is Cindy Hale. I know there are lots of Cindy Hale’s out there. Facebook reminds me of this often.

When the domain rage came to fruition in the early 90s, we secured any and all possible domains for our company, OTW; the .coms, the .nets as well as domains that could be extensions of our company and services down the road.

The last thing I want to have happen is for someone to confuse our OTW with another OTW that could possibly hurt or, in any way, impact our business. I mean, we all have done our level best to avoid impostors. Many folks have secured their kids’ names. Heck, some may even have secured their own pets’ names for future purposes.

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