Innovation and Social Marketing Today
Friday, July 31st, 2009My teenage daughters introduced me to FitFlops a few weeks ago, footwear that offers “a workout while you walk,” and I already have pairs in two colors. A good-looking shoe that tones my legs while I work, run errands, and go about my daily business? Count me in!
FitFlop footwear, developed in London for both men and women, supposedly improves posture, reduces lower back pain, and firms up leg muscles. There’s lots of technical jargon on the company’s website to support these promises (as well as tons of pictures of great legs) but are the promises really true? I don’t know, but the shoes don’t look bad on my feet, and if nothing else, I feel like it’s helping me stay in shape.