Imagine if a store did not refresh its front window for two years! Most likely the merchandise would be out of date. The people passing by the store would not take a second look because they have seen the same merchandise so many times and the merchandise would probably look worn out. You would question if this company even cared. A store could not stay in business if they counted on their window to attract customers to their store if they did not refresh their window for two years!

The other day, I had a client look at me like I had two heads when I suggested they consider developing a new home page. “Are you kidding? Our website is only two years old,” he said. There are many more important things we need to do… like coming up with ways to bring in new clients… That’s much more important than a new home page”.
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